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Case Study 4 : Design and print

Caen is recognised as a global leader in the design and manufacture of sophisticated electronic equipment for the Italian Nuclear Physics Research Industry.

Design Brief: To create poster concepts which would appeal to physicists across the world, as a means of generating brand awareness amongst potential customers. Two posters were to be selected for production.

Execution: With the freedom to explore imaginative, ‘out of the box’ creative approaches, PHASE TWO presented six concepts, including abstract interpretations. Such was the client’s positive reaction, that a total of four different approaches were taken to poster production.

Outcome: CAEN is now an ongoing PHASE TWO client

The Clients view
Timing and cost:
“One month from briefing to poster delivery, and great value for money”

Quote: “Previously we had only ever worked with Italian designers and although we had been impressed by some of the Phase Two Design work for one of our customers we were still very surprised that they could produce so many exciting concepts just from telephone discussions and emails. We only really needed two posters but decided to take four of their six designs to final artwork and use them around the world”

Paolo Masini
Communication Office Manager CAEN

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