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Case Study 2 : Design and print

The Infineum Group is a 50:50 ExxonMobil/Shell joint venture company with a global operation in the development, manufacture and marketing of petroleum additives.

Design Brief: A three-way, competitive agency pitch to design and produce a landmark corporate brochure for existing customer communications and sales prospecting worldwide. Infineum would base its judgement on who best presented a powerful and positive design statement about the company and its market position.

Execution: PHASE TWO was awarded the business through a balance of visually imaginative design and refreshing creativity, together with a disciplined interpretation of Infineum’s corporate strengths. The brief was extended to include design, copywriting, image research and production of two brochures.

Outcome: Creating a document that appeals to a global market with the many cultural differences was a great outcome.

The Clients view
Timing and cost:
“Excellent project management and always kept informed of costings”

Quote: “The oil industry tends to be very staid and predictable in its mind-set. We wanted a new corporate brochure that would appeal to this global, multi-cultural, audience but that would be fresh and different, without dating too quickly. Following a competitive pitch by companies in both the UK and US, we soon began to realise that Phase Two Deasign would bring new ideas and creativity to the document. The resulting document has had great reception around the world and helped establish Infineum as a truly global company.”

Malcolm Rose
Marketing Manager Infineum Ltd.

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