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Case Study 9 :
Branding, design & print and website

Business Fit Club (BFC)
Mary & John are both widely experienced business consultants and they came to us with this great idea for 12 half day monthly seminars to help SME businesses learn all the aspects of running a small business at an affordable price. But at this stage their “ business baby” didn’t even have a name so the first couple of meetings with them were all important brainstorming sessions.

Design Brief: To come up with a concept name & brand that would work for them on a wide variety of printed & presentation material and on the all important website which would be used as one of their main marketing vehicles.

Execution: PHASE TWO DESIGN were engaged to research a name & produce a brand which would launch the product and then be strong enough to carry it forward. So BFC was born and from the draft designs a final choice was made and tested on everything from business cards to the all important website. The website was constructed using Wordpress to give them the maximum development potential for the future.

Outcome:  BFC are now a regular PHASE TWO DESIGN client, with further work planned to boost marketing efforts.

The Clients view
Timing and Cost: “Always on time, and good at working to an agreed budget”.

Quote: “While Mary and I are experts in advising businesses on how to develop and become more profitable, we do not have the skill to design websites and the associated graphics. 
Phase Two Design took great care to understand us and what we were looking to achieve with our new venture. Their challenge was to help us create a name and brand to match our aspirations and target market. 
I can report that they responded magnificently. The name Business Fit Club and our brand are now well known and respected. We are frequently complimented upon the distinctiveness and “feel” of our website and that it reflects our business perfectly”.

“They really take the time to get to know their clients and deliver what the client needs”

Mary Carter & John Basinger
Business Fit Club

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