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Case Study 5 : Branding, design & print and website

John Basinger Business Continuity
Founded in 2006, John Basinger Business Continuity Consultants are a niche business, specializing in providing risk management & disaster recovery solutions to the SME market. The particular challenge in marketing this area of work is overcoming the negative image that Risk Management has as far as prospects are concerned.

Design Brief: To develop a website and accompanying printed collateral which both reflects the professionalism of JBBC and breaks down the barriers to marketing the client’s services.

Execution: When JBBC was formed, PHASE TWO DESIGN were engaged to design a logo and produce letterhead & business cards. With the growth of the business, JBBC required a website.

Outcome: JBBC is now a regular PHASE TWO DESIGN client, with further work planned to boost marketing efforts.

The Clients view
Timing and Cost:
“Always on time, and good at working to an agreed budget”.

Quote: “While I know a lot about my technical field, I was struggling to identify how I could best portray my business in a competitive marketplace. Phase Two Design were very careful and methodical in understanding all about me, my business and the business challenges. Together we have developed a website which I can be proud of and which is going to be a fantastic springboard for my marketing initiatives. I will continue to work with Phase Two Design as I build my brand and market position."

"They really take time to get to know you and deliver what the client needs."

John Basinger
John Basinger Business Continuity Consultants

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