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Case Study 7 :
Branding, design & print, and website

Personal Insolvency Bureau (PIB)
The Personal Insolvency Bureau are a team of experienced professionals who were starting a new business, giving advice and help to individuals who find themselves in difficulty with personal debt and facing bankruptcy.

Design Brief: To design a brand and style for PIB, which would give them a look and style that was clean and professional but also approachable and friendly. Because the nature of their business can be quite sensitive they need their clients to feel comfortable about talking to them, and as the website could be the first point of contact it had to reflect this. The design and style needed to work equally well in print or on a website.

Execution: In order to direct those seeking help and advice straight to the right area’s, ease of navigation was a very important requirement for this particular website and the logo design followed this theme by incorporating a compass.

Outcome: The client was so pleased with the reaction to the PIB site they decided to ask PHASE TWO DESIGN to design an additional site for their Corporate Insolvency Bureau (CIB)

The Clients view
Timing and Cost
: “Costs and timing were agreed before work started and both were met”

Quote: We were introduced to Phase Two Design by Susie Holland our Marketing Consultant who thought they were sort of design company we could work with and she was spot on. They very quickly got a grasp of our requirements and the design “brief”, did their research and came back with well thought out designs and jargon free advice on the logo and website which for a new business like ours was very important

Vee Bharakda
Director PIB & CIB

© Phase Two : 01491 641309 design@phase-two.co.uk