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Case Study 6 :
Re branding, design & print, and website

White Gdn
A highly regarded flower shop in the centre of Henley on Thames, renowned for their inspirational window displays and unique floral designs.

Design Brief: To re design and re brand the look and style of the White Gdn to tie in with the artistic feel and style of their floristry. It had to work equally well in both a printed and web based marketing campaign and reflect how their creative and fresh approach to floristry caters to the needs of both individual and corporate customers.

Execution: Nicki Barley is a client who has an important artistic input into the business, so the challenge for us was to take what works so well for them in flowers and create designs that work equally successfully throughout a new range of stationery, press advertising, print work and their website.

Outcome: White Gdn have become a popular PHASE TWO reference client

The Clients view
Timing and Cost:
“The time and money invested in this project were well justified by the end result”

Quote: “I was thrilled with all of the work Phase Two Design produced for White Gdn. They listened and were sensitive to my own ideas; creating a beautiful design based on my original logo which I wanted to be still recognisable. They captured the style of my shop perfectly and put my stamp on the business identity. I now have the backdrop to show off White Gdn and the confidence to go out there and sell it ”

“ Thank you Anne and Ivan"

Nicki Barley
Owner and Proprietor White Gdn

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