The Infineum Group is a company with a global operation in the development, manufacture and marketing of petroleum additives.
Phase Two took part in a competitive agency pitch from companies in the UK and US to design and produce a corporate brochure for existing customer communications and sales prospecting worldwide. Infineum based its judgement on who best presented a powerful and positive design statement about the company and its market position.
So we were awarded the business for providing a "balance of visually imaginative design and refreshing creativity, together with a disciplined interpretation of Infineum’s corporate strengths." The brief was extended to include design, copywriting, image research and production of two brochures.
“We wanted a new corporate brochure that would appeal to a global, multi-cultural, audience but that would be fresh and different, and informative without dating too quickly. The resulting document has had great reception around the world and appeals to a global market, its a great outcome.” Malcolm Rose
Marketing Manager Infineum Ltd.