Working together for Better People
People and relationships and a real understanding of their clients’ business and culture is what makes Better People so successful in placing candidates.
Better Peoples focus and commitment is to provide a high-quality recruitment service which is honest, ethical and effective. What they love doing is transforming their clients businesses with people who are enthusiastic committed and generally better people.
Working together with Jayne we started by looking at the values behind the business, the ethics, the attention and detail that goes into finding that perfect candidate.
From the mood boards we identified colours and fonts that would evoke professionalism, quality, openess, honesty and approachabilty.
There were many reasons for choosing the Bee as an icon, the worker bee is reliable, its the icon for hard work and working together, keepers of wisdom, a giver and was originally a symbol of royalty and power.
"The effect that the right branding has on the people in the business can be underestimated. It really invigorated us all and seems to give a renewed sense of purpose and vision. She really gets under the skin and " gets" the DNA of a business so is able to create the very best brand identity for a business.
I don’t think coming up with our brand identity was straightforward, but Annie made the whole process easy, comfortable and enjoyable. The ideas she came up with were different and diverse, original and attractive. She listened carefully and totally understood what makes my business different. Annie makes the process very collaborative so that you feel totally involved in the final outcome and decision. Although she is obviously an expert in her field, you don’t feel any pressure to accept her opinions. I would thoroughly recommend Annie for anyone thinking about rebranding."
BRAND DESIGN. BRAND GUIDE. STATIONERY. WEBSITE DESIGN